Share

Building an Industry – a grass roots approach
Have you ever wondered what it takes to create a new industry? Does it happen naturally or is there some dark and mysterious force behind it? Is there really a “them” that creates new industries, playing with the fate of millions? If there was, this is exactly what they would do:

Steps
1.Controlled release of information – advertising, press releases, buyer's clubs and fliers. It is the normal flow of information into the population that raises awareness.

2.“Experts” emerge – people who are directed to write books focused on the goal. Usually several “unrelated” people positioned in desirable market sectors. They begin writing books that support eachother's key points and draw attention to specific techniques and technologies that must be adopted for the industry to grow.

3.News – Several staged news events are planned and implemented. This raises public interest. This also applies to TV shows and movie plots/content that introduce the concept to the broader public.

4.Walk and Talk - Experts begin public speaking tying the new events into their stories and interpretations of how it effects the new, emerging industry. These events are normally focused on target groups that influence larger bodies of people.

5.Background Buzz – as all of this happens, people become conditioned to the idea that this is an industry already and that it is real. They stop questioning the reality of it and assume that it is more than talk. Public acceptance emerges.

6.Groups are formed – This follows cult-like processes. It is designed to build a strong following of focused brand ambassadors. They are supplied and guided through persuasion and strategic market planning. They are rewarded for performance and recognized for above average dedication. Lobbing begins to happen to promote new regulations or controls that support the "larger purpose".

7.Group Support and Alliances – The groups begin to form alliances with “sponsors” (aka. Corporations) that are part of the industry development body. This gives the groups more credibility and some funding to grow with.

All of this is designed to create a thing called “social matching”. Social matching polarizes people into identifiable groups (demographic groups) so that their specific motivations, hot-buttons and responses are predictable. People of like mind and values will naturally become groups. Here, we're just helping it along a bit.

They see the group and its message and say, “Hey, I believe that. I like them. How can I join your group?” Then group dynamics go to work on them.

If this makes you a bit uneasy, don't worry. You've been exposed to this process since the early 1980's. If it hasn't killed you yet, you'll probably be fine.

Running a mini-campaign of your own
The whole sequence above fits into a fairly simple process. First, the concept needs to be introduced in an non-threatening way. This step doesn't focus directly on anyone, it just says, “this is a good thing for people”. That way they are introduced to it in a “safe, non-direct” manner. This way the broader group can warm up to the ideas without feeling like they are being sold to.

Next up, people look for leaders. Most people want to follow, not lead. These people are seldom the people who are actually running the campaign. You can't maneuver if everyone is watching you. The new leaders are created by you and will follow you. They become your first direct communication vehicle with your markets. Minimum of one leader for each market segment (group).

You will provide the outline and message that the experts and market leaders will use, and they will implement it. You will use these groups to limit the entry of rogue raiders and as a means of creating self-governing bodies for the new industry.

That's pretty much it in a condensed form. From here, the game gets more complex and the players a bit more well defined.
PGI Packrat LMV
What is “Total Sustainability”?
If all of this talk about sustainability is making you dizzy, let me help pull the picture into better focus. At Padma Gonpo, Inc., we have been successfully delivering “total sustainability” to people and businesses in easily implemented, logical elements.

What is “Total Sustainability”?
For true sustainability to happen, it must take three areas of human resources into consideration and manage them accordingly. Specifically, Environment (usually called “Green” or “Eco-Friendly”) sustainability, Economy (seldom addressed by most groups) and Society (also seldom addressed by most groups, but usually the focus of government).

Environmental Sustainability is all about the “Reuse, Recycle and Replace” that everyone is constantly being preached about by the rogue promoters of this “business opportunity”. While their point is a true one, it is missing important details. For this to work, first, people need to understand value so that they acquire resources that can survive long term reuse, be recycled/converted into productive raw materials and are made of materials that can be easily replaced by a process that can keep up with demand and not deplete the environment of critical components.

Green house gases are getting a lot of play in the media, but other important issues like the genetic degradation of our food sources due to chemicals, drugs and unnatural elements in the soil and water are also important. Before the Organic Foods industry was hijacked by the rogues, the original purpose was to use new understanding in the public to drive agricultural industries to develop new purification and monitoring technologies to bring our food back to safe levels. This still needs to be revisited as it effects health in the population (society) and impacts economy. All three of the three areas of human resources directly effect each other. No problem remains solely in one area alone.

Economic Sustainability is all about ensuring that people's quality of life can be sustained. Low income conditions affect how people consume resources and also impacts their ability to focus on long term goals. A perfect picture of sustainable economy is where most goods and services happen locally, and specialty goods and services are imported and exported to support the local supply chain. A balance between these two (local/import/export) is what creates the three pillars of sustainable economy.

People in general do not take an active role in the economy. They feel that this is a subject for the government to deal with. This is where the problem begins. When we take control of our own future as a group, however small, we gain the ability to change the future for ourselves and our children. Organizing local co-op industries, service providers and pressing local government to support us in these endeavors is where we must start if we truly want a good future.

Social Sustainability is all about a unified larger vision. When people are all working toward the same goals, regardless of their individual motivations, this is when amazing cultural growth happens. Sometimes the vision comes at the end of a spear, sometimes it comes because of strong leadership, but however it comes, if the long term goals of the people are aligned, society prospers.

Problem areas that are resolved if the three areas of human resources are properly managed include: Environmental regulation, subsidy reform, public education, procurement, food, energy, transportation, water, cultural change, waste management, hunger and biodiversity loss. These problems all arise from ineffective management of resources.

Total sustainability must be the target of every individual and be supported by their community and government. If not, little progress can be made. It all must begin with a firm understanding of what total sustainability is and a desire to achieve it. There must be “small category specialists” to deliver technologies and services to the public. These are our technicians that install solar systems, fix inefficient structures, clean up agricultural toxic zones, work with consumers, introduce green living techniques...

We also need consultants that can recognize the proper sequence to apply these technicians to a project so that economic resources are not depleted and the gains are maximized. Additionally, reuse and recycling strategies on replacement jobs is a critical element and normally beyond the technician's scope.

Consultants need engineers that understand the whole scope of sustainable engineering sciences to provide them with the best solutions and to tackle issues that lack proper solutions. Likewise, the engineers need sustainability masters to tackle the larger sustainability field and be a resource for resolving complex engineering problems. Masters must be able to be the “expert's expert”.

Above the Sustainability Masters, there needs to be a platinum level of people that can undertake long range planning, research, strategy development and serve as an interface with governments for long term gains.

Hidden in the wasted resources that threatens our survival as a collection of species is a huge wealth of profit and new opportunities for wealth. Reducing the cost of healthy living and new materials acquisition adds to the wealth we gain. This is a golden time to be involved in this phase of the Sustainability Industry.

If you would like to learn more, please contact us.

Padma Gonpo, Inc.
info@padmagonpoinc.com
Water penetrates all obstacles
Key skills for successful sustainability
Imagine a world where life is easy. You have everything you need and enjoy the leisure that this wealth provides. You job is exactly what you want to be doing, and it is so naturally you, that you can't think of anything else you would rather do. You have time for your family and can barely remember the stress of your old life.

Sound too good to be true? Think again. While this may be far from where you are now, it can be obtained in about 5 years if you start today. Why 5 years? That is about how long it takes for most people to develop the skills needed to become sustainable. It is also about how long it takes to implement the changes necessary to achieve a sustainable living environment.

You will change many things along the way. Your ideas on what wealth is, how money is used and made, and what is really a true value to you will all come under examination. The role of community and your place in it will be challenged. You will learn to think both globally and locally - a skill all wealthy people have developed.

You will learn that the cheapest items are not always the best value and exactly what can be done to control your costs and your income levels. You will understand the role of your environments (inside and outside) and how they effect you and your health.

If this sounds like some kind of self-help program, it is. Notice it is a “Self” help program, not an e-course. It is true that you will need help along the way. We constantly work with people and companies just like you to develop a sustainability plan and keep them on track with it. Usually this is more of a mentoring relationship. You are the one that has to implement the items in a timely manner. We provide the methods and details.

Where do you start?
First, you need to really understand the long term value of what you have for resources. A simple area to use as an example is your cookware (pots and pans). If you go out and buy one of those $40 kitchen in a box sets, you will get aluminum pans coated with Teflon. When Teflon heats up to cooking temperatures, it puts off a poisonous gas. This has killed small pets (birds mostly) and made children ill from exposure when their parents are cooking). This is documented thoroughly on the web.

After a few weeks of use, the Teflon will scratch through and the aluminum will be exposed. Aluminum ingestion is linked with Alzheimer Syndrome in many studies. If we ignore the health issue and the pending huge effects these have on your immune system (thus creating more medical costs) and just look at the quality issue of the coating scratching off in a few weeks, then these items should not be considered a good value. They simply don't last.

When we throw them out, they go straight to a land fill and will slowly erode over thousands of hears of weather and natural exposure. Aluminum can be recycled and Teflon shouldn't be there anyway, but may be able to be recovered if a reclamation process was developed to manage this. That would lead to a sorting industry for recycling and lots of jobs sifting through discarded resources. You would be out the cost of the pan, and some company would be cleaning up after you. Does that sound like a good value?

I understand that many people buy these kinds of “good deals” because they only have a few dollars to spend. That is where economy comes into the picture. If you understand the 3 areas of human resources: Environment, Economy and Society, then you begin to see the flow of resources and can take action that will position you into a better place to utilize this knowledge.

Start with yourself.
Who do you want to be? Most people haven't really took time to think about this. They are whoever they need to be today. A person that the conditions dictate. This does not do you justice and leads to depression, anger and ultimately to the failure to obtain a happy sustainable life.

Consider this: you can be whoever you want to be. Really. There is a process that can put you exactly into the place where you can be whoever you want to be. We call it “personal persuasion”. We sell audio CDs and training events that show you how. It really isn't that difficult to do. It does take work and commitment.

In personal persuasion, you learn about how to create a persona that will remove obstacles preventing you from reaching your goals. You learn how to better communicate your needs and get those needs fulfilled. You learn how to change your life forever.

Next Step
After you have yourself together, you can begin to work on those around you. Your family or close friends. By helping them understand what a true value is, they can begin to implement changes in their lives that will set them free too. Lead by example and you will be amazed at the impact you have.

While you are influencing your closest “society”, you will begin to replace inefficient resources with more efficient resources. If you power bill is too high, you will replace the biggest energy consumers with items with lower needs. If you can get away with compensating tools (Compact Florescent bulbs, Power Factor Correction devices, etc) then you may implement those solutions. You may just decide to go completely off grid and have a home built for you. Ask us and we can help here too. We also offer geodesic homes with alternative energy and environmental grids. We would be happy to answer your questions.

Value also touches other areas of your life like transportation. Low Mass Vehicles can be a fun and extremely cost effective method of travel. We are all aware of the unstable cost of fuel today and a LMV may be the best choice. Our line of LMVs are stylish, run on bio-diesel and get over 125 mpg and run at over 80 mph. We recommend you obey highway posted speeds unless you like throwing away your fuel savings into the state traffic fine pool.

Hopefully, the above short treatment has helped you understand that you need to understand true value and how to manage resources starting with the environment moving through economy and ultimately into society at large. This is the fundamental skill set you will need if you wish to live a sustainable life. The specific techniques that get you there are based on your individual goals and resources, and require the guidance of a mentor to avoid costly mistakes.

We wish the life described at the top of this article for everyone. Please feel free to contact us. We will do our best to answer your reasonable questions.
Would you like to comment?