It’s All About Me in Real Estate Marketing
It’s All About Me in Real Estate Marketing 2/12/2009 6:52:00 PMEver wondered how the consumer or real estate searcher when searching on your web site or real estate portal views themselves? Am i a lead? a prospect? a contact or am I a person?
How do you approach social media or Internet marketing in general with your real estate office? do you treat them as a lead or a prospect, a contact or a person?
From the consumers point of view it’s, All about me!!!
Interesting thought starter isn’t it. How you approach your marketing efforts on the web really is about how you view your consumers, how you talk to them, how you respond to them, how you market to them and the words you use are all very, very important when it comes to on line marketing, WHY? because this is usually the first point of contact a consumer will have with you and your business or product, and how well you treat them or engage themwill depend on whether they come back to your web site, use your services or buy your product.
I often get the response from real estate agents when talking about internet marketing and social media of “all I want are leads” or “How many new prospects will I get” .
The buyer/seller will judge you on lots of criteria, including your knowledge of the area, your expertise in marketing and selling property, your negotiating skills etc, so how do you inform them of all your skills and provide them with the information to make the decision to use you or your business. Most real estate agents market for today, and I don’t for one minute suggest you stop that activity, but give some thought to the future and implement a longer term strategy and start to market effectively to the future.
From the real estate portals comes research that indicates up to 39% of the real estate buyer or seller can be researching up to 9 to 12 months on line before buying or selling, so when they do, have you been the one that constantly updates them, provides them with really helpful information on real estate, sells your expertise in the area and have you treated them as a person.
I for one would like to see you do just that.
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